Powering SOFTECAsia 2024: How Custommedia Leads Innovation Behind the Scenes

As the organizing partner of SOFTECAsia 2024, Custommedia plays an integral role in ensuring the success of this premier software testing conference. With the theme “Software Testing: The Next Generation,” SOFTECAsia 2024 focuses on emerging trends in Artificial Intelligence (AI), Machine Learning (ML), and Large Language Models (LLMs) that are transforming the field of Software Quality Assurance (SQA). In addition to being the organizing partner, Custommedia is the developer of the white-labeled SmartEventPro app used by the Malaysian Software Testing Board (MSTB), the main organizer of the event.

Custommedia’s contributions to SOFTECAsia go beyond technology—they encompass event management, digital marketing, and strategic consultancy, ensuring a successful and innovative event experience for all attendees.

SmartEvent Pro: Tailored to Meet SOFTECAsia’s Unique Needs

Custommedia’s SmartEventPro app, used in a white-labeled form by MSTB, is a crucial part of SOFTECAsia 2024’s operational success. The app is not just a standard solution, but a customized platform tailored specifically to meet MSTB’s requirements for managing the conference and enhancing the attendee experience.

Key customized features of SmartEventPro include:

Online Ticketing & QR Check-ins: Attendees can seamlessly register and check in using QR codes, streamlining the process for a large and diverse audience, including corporate IT professionals, software testers, and government representatives.
Multi-track Workshop Management: With SOFTECAsia offering workshops and talks across various tracks—from AI in testing to cybersecurity—SmartEventPro helps attendees navigate these choices efficiently, ensuring that they can participate in the sessions most relevant to their interests.
Automated Certificates and Feedback: The app automatically generates e-certificates for attendees and allows for real-time feedback collection, ensuring that event organizers can continuously improve both during and after the event.

This level of customization highlights how SmartEventPro is more than just a tool; it is a platform designed to address the specific needs of large-scale, complex conferences like SOFTECAsia.

Digital Marketing Expertise: Boosting SOFTECAsia’s Reach

As the digital marketing partner for SOFTECAsia 2024, Custommedia is responsible for a comprehensive range of activities, including web development, design, analytics, and SEO. These efforts are key to attracting the right audience, increasing engagement, and ensuring that SOFTECAsia maintains its position as a leading conference in the software testing industry.

Website Development and Design: Custommedia’s team crafted a user-friendly and visually compelling website for SOFTECAsia, ensuring a smooth user experience from registration to post-event content access. The design aligns with the event’s forward-thinking theme, capturing the attention of industry professionals.
SEO and Analytics: By leveraging advanced SEO strategies, Custommedia has significantly improved the online visibility of SOFTECAsia. This has helped to drive traffic from both domestic and international markets, ensuring that key stakeholders from across the software testing industry are aware of the event. Additionally, real-time analytics allow the event organizers to track engagement and refine their digital strategy as the event unfolds.
Content Marketing: Through engaging blog posts, articles, and social media campaigns, Custommedia has been instrumental in building anticipation for SOFTECAsia 2024. By focusing on the conference’s key themes—such as AI in testing and cybersecurity—they have ensured that the right message reaches the right audience.

Strategic Consultancy: Guiding Software Testing Trends

Custommedia’s role as a strategic consultant at SOFTECAsia 2024 extends beyond its technology and marketing contributions. With decades of experience in Software Engineering and Software Quality Assurance, Custommedia offers invaluable insights into the latest trends and best practices in the industry.

As a TMMi Level 5 accredited organization, Custommedia provides expert guidance on how emerging technologies, like test automation and cybersecurity testing, can be integrated into organizations’ SQA processes. Their strategic consultancy helps attendees stay ahead of the curve, ensuring that they leave the conference with actionable knowledge on how to enhance their testing capabilities.

Conclusion

From developing a customized event management platform with SmartEvent Pro to driving the event’s digital marketing strategy and providing cutting-edge consultancy on software testing trends, Custommedia’s role in SOFTECAsia 2024 is indispensable. Their multifaceted involvement ensures that the conference not only runs smoothly but also provides value to its diverse audience—whether through streamlined operations, increased digital visibility, or strategic insights into the future of software testing.

As SOFTECAsia 2024 continues to push the boundaries of what is possible in SQA, Custommedia remains at the forefront, guiding the industry into the next generation of software testing innovation.

Asrul Han

Digital Marketing Lead